Brad Carlson & Associates, Ltd.

Telemarketing/Phonathon

It is more difficult to say “no” to a person requesting a gift by phone than it is to throw out a direct mail piece. Telemarketing response rates are typically better than that of direct mail. Therefore, it is important to have a good telemarketing program to further support your annual fund.

Planning, scripting, choice of individuals to make phone calls are all part of the process to make your telemarketing program successful. Having four years of telemarketing experience, Brad Carlson can provide the assistance you need for planning and implementation of a successful telemarketing program.

Person-to-person telemarketing